Ben Duke

Ben grew up in Steamboat Springs, Colorado–Ski Town USA. His main passion while growing up was ski racing and he spent most of his spare time in the back-country. His family was greatly involved in the outdoor industry and founded SmartWool in the 90's. Ben went on to achieve his undergraduate degree in business at CU Boulder. After college, Ben raced semi-professionally as both a mountain bike and road cyclist. He has always been a gear junkie, but knows better than to pay retail. Ben co-founded The Gear Movement in 2009 to bring his underground knowledge of how to score deals to those who pursue the same passions

It's got it all. I grew up in a mountain town, so, to me, this place is a busy city. It provides all the work, entertainment, and culture I can handle. There is also a huge elite athletic crowd here to push me to find the next rush. The big plus is that we are tucked right up against the rocky mountains and I can escape into paradise pretty quickly.

Tell us something funky about yourself.

When you hear the name "Die Antword", how do you feel?

Why do you work at The Gear Movement?

What is your biggest fear?

If a magic genie could make you a professional athlete, which type of athlete would you be? Why?

If you could go anywhere in the world for free with an unlimited gear budget where would it be and why?