SRAM Tour of the Gila Stage 2
Posted on 30. Apr, 2010 by Jordan in Jordan, Pro Wrenching, The Gear Movers

Mara Abbott atop the podium at the SRAM Tour of the Gila Stage 1
A few weeks ago Jordan got a chance to shoot on down to the SRAM Tour of the Gila with SRAM Neutral Service Crew to help work the race, hang in the amazing New Mexico sunshine and get away from the office for a few minutes. Jose Alcala – the head of the crew down here, placed Jordan in the women’s pro race caravan. Directely from the source below:
Stage 1, had the women’s race climbing up and finishing ontop of Mount Mogollon, a nasty switched back climb with super narrow roads and racers from other categories riding down! A video of the men’s finish can be be found on The Gear Movement’s Facebook Page.
Working with SRAM crew was tons of fun over the last two days so here a few pics below to prove it!

The beautiful SRAM NRS Volvo's ready for a days work!

Great scenery outside Silver City, NM for the SRAM Tour of the Gila

Number 1 mechanic Todd Downs with the SRAM NRS crew!
Stage 2 brought a late start to the women’s pro race and saw 70mph wind gusts throughout the day. Unfortunately I was not able to grab any pics of this full on insanity, but girls in the race were walking up through the feedzone with their bikes in the hands flying over their heads! Here are some great videos below…
Fast Tube by Casper
Fast Tube by Casper
Fast Tube by Casper
Fast Tube by Casper
Fast Tube by Casper
Stage 2 saw some carnarge with some crashes and bad bad winds. Kelly took a spill just before the finish, which looked pretty bad, but the soldier that she is, she rode her bike back to the finish and finished the race! One of the more impressive things I have ever seen on a bike, go Kelly!

Reigning US Champ Meredith Miller before Stage 1 of the SRAM Tour of the Gila
Tonight we are building some of the new SRAM NRS Specialized Tarmac bikes for the TT tomorrow and going to an amazing restaurant here in Silver City, NM for dinner.
Online Communities and Marketing Power!
Posted on 27. Apr, 2010 by Jordan in Jordan, The Gear Movers
As The Gear Movement grows and flows we have tried to continue our quest to remain a part of the cycling and skiing community in every aspect possible. If it is attending a bike race, event, stopping by local shops, doing community or charity work or partnering with other like minded cycling or skiing businesses, TGM is all about it
Fast Tube by Casper
Starting a small company and figuring out creative and intuitive ways to grow your business through social media avenues is always an interesting challenge. The fun thing about it is that it grows on a daily basis and constantly changes. One day you focus on some fun Twitter games and posts, the next day you are plugging away with something on your blog or sending some cool emails to friends and family. The advertising avenues on Facebook have opened a few doors for us. To those that don’t already know, much like Google Adwords, Facbook Ads are the perfect way to focus in our your targeted demographic. With millions of users worldwide and the ability to choose which demographic to focus on, locally, nationally or worldwide, you can promote the heck out of your company in a heartbeat!
Another great way we use the internet to our benefit is by collaborating with online communities who provide different types of services to their members. One such online community like this is www.raceplan.com.
The RacePlan community was started in 2005 as a community for cyclists to stay connected, organize rides, race, share photos, stories and videos. This site has grown and grown over the last few years with more than a 100 members. The site not only provides users with the ability to stay in touch with each other but they also get great discounts on Gear and other benefits through the community’s partnerships. RacePlan has partnered with The Gear Movement to offer its members great deals on listing fees and the ability to unload their old Gear and Inventory’s.
Communities like this one show us the importance of having an online presence in this day and age. The days of local small clubs run out of bike shops are not gone but the internet and the online marketplace has definitely developed the need for something else; an online based community all over the world!
In closing, thanks a ton to our friend Kam over at RacePlan for helping us get this partnership off the ground and for the cool video plug above. If you are interested in joining the RacePlan community please check out their website and contact Kam: www.raceplan.com
Check out these ridiculously large icons Jordan found below and follow us!
Bikes for Barrels – TGM’s Latest Venture?
Posted on 09. Apr, 2010 by Jordan in The Gear Movers
To get a feel for the wine before you indulge, Ranno tilts and swirls
A new direction? Well, not exactly, but definitely a new way to seal the deal. Before we get into things, lets get one thing clear – wine does it for me. I’ve put in the base miles training my palate, and the rewards being reaped are magical. Good bottles stay in my memory for weeks until I get the ‘wine guy’ at Liquor Mart to order the store a case I soon there-after splurge on with the 20% case discount. I just can’t seem to have a meal after 12 noon without the stuff. Not quite addicted to the point of AA, but an admirer of the art form. I also happen to be applying for Italian citizenship, and guess what, that’s part of the application – molto bene!!
Nick tests the value of a possible trade for some bike gear...
A new client of TGM just happens to be the owner of a vineyard. I heard this tid-bit of information through my boss’s closed office door across our warehouse to my lonesome workspace with Pandora set blasting on 80’s pop. I perked up like a 6th grader at a pool party. But at this point it was still hear-say. “What are the chances of that working out” I thought to myself. Well, this morning my skepticism was thrown under the bus. A delivery at 10:30 a.m.? You got it. I could see the alcohol sticker on the blank brown box from afar – brought me right back to my days at Boulder Wine & Spirits where I began to memorize the monthly visits of the reps with “the good stuff” for us to taste and hopefully sell. That’s right, we received our feeler, our taster if you will. Our possible client, who unfortunately will have to remain nameless, came through. Four bottles free of charge – a gesture of good faith. Now its up to us to test the waters… Obviously, we can’t trade 72 cases of wine for a road bike, but who knows, maybe the wine can be his/her form of The Gear Movement coupons, redeemable at Diesel’s desk.

Pop that thang!
Now on to what came out of the box. A 2003 Napa Valley Cabernet, a 2007 Sonoma Valley Syrah, a 2007 Montepulciano – Sonoma (I like him already, he’s importing Italian varietals!!!), and a 2005 Sonoma Valley Cabernet. Boo-yah!!!! An ‘03 Napa Cabernet?! Are you serious? This sucker is going to be a face eraser! Big & balanced forward fruit with, huge nose, lingering berry notes in the back of your tasters as she goes down – surely to flank the palate from all sides. The 2007 Syrah should be a soft, elegant, and smooth fruit sensation ready to swing dance with any savory dish thrown its way. The Montepulciano? This Tuscan gem is hopefully the dry, balanced-tannin and sophisticated fruit I’m after in my $7/bottle budget that I am all-to-often unable to find. And the 2007 Sonoma Cabernet? A possible cellar candidate (yea, if I had one)? Well, I’ll let you know when I get there. We’ll see if I can wait until Friday. Salud ”

The wine is poured by Diesel himself!

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