Online Communities and Marketing Power!
Posted on 27. Apr, 2010 by Jordan in Jordan, The Gear Movers
As The Gear Movement grows and flows we have tried to continue our quest to remain a part of the cycling and skiing community in every aspect possible. If it is attending a bike race, event, stopping by local shops, doing community or charity work or partnering with other like minded cycling or skiing businesses, TGM is all about it
Fast Tube by Casper
Starting a small company and figuring out creative and intuitive ways to grow your business through social media avenues is always an interesting challenge. The fun thing about it is that it grows on a daily basis and constantly changes. One day you focus on some fun Twitter games and posts, the next day you are plugging away with something on your blog or sending some cool emails to friends and family. The advertising avenues on Facebook have opened a few doors for us. To those that don’t already know, much like Google Adwords, Facbook Ads are the perfect way to focus in our your targeted demographic. With millions of users worldwide and the ability to choose which demographic to focus on, locally, nationally or worldwide, you can promote the heck out of your company in a heartbeat!
Another great way we use the internet to our benefit is by collaborating with online communities who provide different types of services to their members. One such online community like this is www.raceplan.com.
The RacePlan community was started in 2005 as a community for cyclists to stay connected, organize rides, race, share photos, stories and videos. This site has grown and grown over the last few years with more than a 100 members. The site not only provides users with the ability to stay in touch with each other but they also get great discounts on Gear and other benefits through the community’s partnerships. RacePlan has partnered with The Gear Movement to offer its members great deals on listing fees and the ability to unload their old Gear and Inventory’s.
Communities like this one show us the importance of having an online presence in this day and age. The days of local small clubs run out of bike shops are not gone but the internet and the online marketplace has definitely developed the need for something else; an online based community all over the world!
In closing, thanks a ton to our friend Kam over at RacePlan for helping us get this partnership off the ground and for the cool video plug above. If you are interested in joining the RacePlan community please check out their website and contact Kam: www.raceplan.com
Check out these ridiculously large icons Jordan found below and follow us!
Interesting article, I am now a subscriber!